Editing SEO 2.0 (section)

==History==
While the prevalence of adding "2.0" to a common term to form a new moniker is widespread, the phrase SEO 2.0 dates to 2006 and is credited to C. Cimring, a co-founder of [[Search Engine Partner]]. When SEO 2.0 was first described in [[New Media Age]] in May 2006, [[SEO specialist]]s were "expanding out of their silos and moving into [[Public Relations|PR]] and broader [[marketing communication]]s". The article explained that "the explosion of [[blog]]s, [[podcast]]s and community sites is giving [[customer]]s the power to make or break [[reputation]]s, so they can’t be ignored."

Later in 2006, [[Media Post]]'s R. Garner associated SEO 2.0 with "new difficulties" presented to webmasters and search optimizers by rich [[Internet application]]s such as [[Flash]], [[JavaScript]], and [[XML]] (including [[AJAX]]) that don't produce indexed pages with a unique [[Uniform Resource Locator|URL]] address.

In May 2007, [[Google]] introduced its "Universal search" program, making even more important the implications of search optimization across news, images, video, and groups.

By December 2007, SEO 2.0 had become a topic of expertise and debate at a professional trade conference.