Geiko

Geico is an insurance company. It is simultaneously running three large ad campaigns.

• The money you could save by switching to Geico is watching you. It is a stack of money with googly eyes, and plays, "Sometimes I feel like someone is watching me."
• So easy a caveman can do it, featuring Neanderthal-looking cavemen who feel socially oppressed.
• The talking British gecko. "It's Geico, not gecko."