Google algorithm
The Google algorithm is a mathematical formula that determines which websites will appear highest in search results.
March 2024 changes
[edit | edit source]There was a major update in March 2024 that lead to mass deindexing of many pages.
Expired domains
[edit | edit source]The tactic of buying expired domains with good SEO won't work as well anymore.
Scaled content
[edit | edit source]Quantity is a quality all its own. But not anymore. There is a penalty for having too much unfocused content.
Site reputation
[edit | edit source]Sites with overall good reputations that host a few spammy pages are now being penalized more harshly. An example would be an educational site that posts an ad for an online casino.