Google algorithm

The Google algorithm is a mathematical formula that determines which websites will appear highest in search results.

March 2024 changes

There was a major update in March 2024 that lead to mass deindexing of many pages.

Expired domains

The tactic of buying expired domains with good SEO won't work as well anymore.

Scaled content

Quantity is a quality all its own. But not anymore. There is a penalty for having too much unfocused content.

Site reputation

Sites with overall good reputations that host a few spammy pages are now being penalized more harshly. An example would be an educational site that posts an ad for an online casino.