Life cereal

Life cereal is a rice-based breakfast cereal. It comes in three varieties: regular, cinnamon, and maple. The maple variety is so powerful that you will smell like maple for a long time.

Life cereal rose to its position of dominance with a television ad campaign featuring a boy named Mikey. Two other kids say that he won't eat it, he hates everything. Then Mikey eats it, and they exclaim, "Mikey likes it!", thus proving that the cereal is highly palatable.