Search engine optimization

Search engine optimization or SEO is an approach to website design that attempts to game search engines into placing the site high within results. It is a tactic that most websites use to one degree or another, but one that can interfere with providing quality content when used to excess.

The search engines periodically change their algorithms to try to keep the system honest.

Tactics

• Using relevant keywords
• Getting other sites to link to the site
• Splitting content into multiple pages to increase hits
• Using teasers to encourage multiple clicks around the site

Examples

• What time does the Superbowl Start? - Huffington Post