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Reddit Inc.
Reddit logo
File:Reddit screenshot.png
Homepage of Reddit in June 2018
Available inMultilingual, primarily English
FoundedJune 23, 2005; 16 years ago (2005-06-23)[1]
HeadquartersSan Francisco, California, U.S.
Area servedWorldwide
OwnerAdvance Publications (majority shareholder)[2]
Founder(s)Steve Huffman, Aaron Swartz and Alexis Ohanian
Key peopleSteve Huffman (co-founder and CEO) Jen Wong COO Christopher Slowe CTO
IndustryInternet, media
Employees230 (July 2017)
Written inPython, React (Reddit redesign)
Alexa rankTemplate:Increasenegative 21 (Global, April 2019)[3]
Type of siteSocial news and media aggregation
AdvertisingBanner ads, promoted links
RegistrationOptional (required to submit, comment, or vote)
Available inMultilingual, primarily English
Current statusActive
Written inPython, React (Reddit redesign)
Current statusActive

Reddit (/ˈrɛdɪt/, stylized in its logo as reddit) is an American social news aggregation, web content rating, and discussion website. Registered members submit content to the site such as links, text posts, and images, which are then voted up or down by other members. Posts are organized by subject into user-created boards called "subreddits", which cover a variety of topics including news, science, movies, video games, music, books, fitness, food, and image-sharing. Submissions with more up-votes appear towards the top of their subreddit and, if they receive enough votes, ultimately on the site's front page. Despite strict rules prohibiting harassment, Reddit's administrators spend considerable resources on moderating the site.[4]

As of March 2019, Reddit had 542 million monthly visitors (234 million unique users), ranking as the Template:Numero most visited website in U.S. and Template:Numero in the world, according to Alexa Internet, with 53.9% of its user base coming from the United States, followed by the United Kingdom at 8.2% and Canada at 6.3%.[5]

Reddit was founded by University of Virginia roommates Steve Huffman and Alexis Ohanian in 2005. Condé Nast Publications acquired the site in October 2006. In 2011, Reddit became an independent subsidiary of Condé Nast's parent company, Advance Publications.[6] Reddit is based in San Francisco, California.[7] In October 2014, Reddit raised $50 million in a funding round led by Sam Altman and including investors Marc Andreessen, Peter Thiel, Ron Conway, Snoop Dogg, and Jared Leto.[8] Their investment valued the company at $500 million then.[9][10] In July 2017, Reddit raised $200 million for a $1.8 billion valuation, with Advance Publications remaining the majority stakeholder.[11]

Site overview[edit]

Reddit is a website comprising user-generated content—including photos, videos, links, and text-based posts—and discussions of this content in what is essentially a bulletin board system.[12][13] The name "Reddit" is a play-on-words with the phrase "read it", i.e., "I read it on Reddit."[14][15] As of 2018, there are approximately 330 million Reddit users, called "redditors".[16] The site's content is divided into categories or communities known on-site as "subreddits", of which there are more than 138,000 active communities.[17]

As a network of communities, Reddit's core content consists of posts from its users.[12][13] Users can comment on others' posts to continue the conversation.[12] A key feature to Reddit is that users can cast positive or negative votes, called upvotes and downvotes, for each post and comment on the site.[12] The number of upvotes or downvotes determines the posts' visibility on the site, so the most popular content is displayed to the most people.[12] Users can also earn "karma" for their posts and comments, which reflects the user's standing within the community and their contributions to Reddit.[12]

The most popular posts from the site's numerous subreddits are visible on the front page to those who browse the site without an account.[17][18] By default for those users, the front page will display the subreddit r/popular, featuring top-ranked posts across all of Reddit, excluding not-safe-for-work communities and others that are most commonly filtered out by users (even if they are safe for work).[19][20] The subreddit r/all does not filter topics.[21] Registered users who subscribe to subreddits see the top content from the subreddits to which they subscribe on their personal front pages.[17][18]

Front-page rank—for both the general front page and for individual subreddits—is determined by a combination of factors, including the age of the submission, positive ("upvoted") to negative ("downvoted") feedback ratio, and the total vote-count.[22]

Users and moderators[edit]

As of 2018 there were about 330 million Reddit users, called "redditors".[16] Registering an account with Reddit is free and does not require an email address.[23][24] In addition to commenting and voting, registered users can also create their own subreddit on a topic of their choosing.[25] In Reddit style, usernames begin with "u/". For example, noteworthy redditors include u/Poem_for_your_sprog, who responds to messages across Reddit in verse,[26] and u/Shitty_Watercolour, who posts paintings in response to posts.[27]

Subreddits are overseen by moderators, Reddit users who earn the title by creating a subreddit or being promoted by a current moderator.[17] These moderators are volunteers who manage their communities, set and enforce community-specific rules, remove posts and comments that violate these rules, and generally work to keep discussions in their subreddit on topic.[17][28][29] Admins, by contrast, are paid to work for Reddit.[28]


File:American Chemical Society - What Chemists Do - Nathan Allen.webm

Discussions on Reddit are organized into user-created areas of interest called "subreddits". There are about 138,000 active subreddits among a total of 1.2 million, as of July 2018.[30][31] Subreddit names begin with "r/". For instance, r/science is a community devoted to discussing scientific topics and r/television is a community devoted to discussing TV shows. Meanwhile, r/popular features top-ranked posts across all of Reddit, excluding not-safe-for-work communities and others that are most commonly filtered out by users (even if they are safe for work).[19][20] The subreddit r/all does not filter topics.[21]



  1. "Reddit on June23-05". 2006-12-05. Retrieved August 28, 2014.
  2. "About ADVANCE".
  3. " Traffic, Demographics and Competitors – Alexa". Retrieved 3 April 2019.
  4. Cite error: Invalid <ref> tag; no text was provided for refs named Ohlheiser
  5. " Site Info". Alexa Internet. Retrieved February 28, 2018.
  6. Carr, David (September 2, 2012). "Reddit Thrives Under Hands-Off Policy of Advance Publications". The New York Times. Retrieved March 22, 2019. And when it became clear that Reddit was hamstrung in competition for leadership and engineers as part of Condé Nast, the company was spun out as an operationally independent subsidiary in 2011.
  7. "Working at Reddit". Glassdoor. Retrieved January 11, 2019.
  8. Alden, William (October 1, 2014). "With Reddit Deal, Snoop Dogg Moonlights as a Tech Investor". The New York Times. The New York Times Company. Retrieved October 25, 2014.
  9. Cheredar, Tom (September 8, 2014). "Reddit reportedly raising $50M at a $500M valuation". Retrieved May 15, 2015.
  10. Kafka, Peter; Swisher, Kara (September 7, 2014). "Reddit Raising a Big Round, and Some Y Combinator Players Are in the Mix". Retrieved May 15, 2015.
  11. Wagner, Kurt (2017-07-31). "Reddit raised $200 million in funding and is now valued at $1.8 billion". Recode. Retrieved 2017-08-05.
  12. 12.0 12.1 12.2 12.3 12.4 12.5 Will Nicol (July 19, 2018). "What is Reddit? A beginner's guide to the front page of the internet". Digital Trends. Retrieved July 26, 2018.
  13. 13.0 13.1 Michael Franco (September 5, 2018). "The Beginner's Guide to Reddit". Lifehacker. Retrieved August 1, 2018.
  14. Nudd, Tim (December 1, 2014). "The Meaning of 35 Brand Names, From Etsy to Reddit". Adweek. Retrieved August 1, 2018.
  15. "Reddit Frequently Asked Questions". Retrieved April 10, 2014.
  16. 16.0 16.1 Cite error: Invalid <ref> tag; no text was provided for refs named Pardes18
  17. 17.0 17.1 17.2 17.3 17.4 Molina, Brett (August 31, 2017). "Reddit is extremely popular. Here's how to watch what your kids are doing". USA Today. Retrieved July 26, 2018.
  18. 18.0 18.1 Rich McCormick (February 15, 2017). "Reddit overhauls its front page for new users and lurkers". The Verge. Retrieved July 26, 2018.
  19. 19.0 19.1 Menegus, Bryan (June 2, 2017). "Reddit Is Finally Fixing its Trump Spam Problem". Gizmodo. Retrieved February 2, 2018.
  20. 20.0 20.1 Cory Scarola (February 16, 2017). "Reddit Gave Its Homepage a Makeover". Inverse. Retrieved September 13, 2018.
  21. 21.0 21.1 Shah, Saqib (February 15, 2017). "Reddit is eliminating explicit content from its public homepage". Digital Trends. Retrieved May 25, 2018.
  22. "Reddit algorithm". seomoz.
  23. Gutman, Rachel (June 28, 2018). "Reddit's Case for Anonymity on the Internet". The Atlantic. Retrieved August 1, 2018.
  24. Melly Parker. "What to Know Before Making a Reddit Account". Retrieved August 1, 2018.
  25. Andrew Couts (November 8, 2012). "How to create your own Reddit community". Digital Trends. Retrieved August 1, 2018.
  26. Fiona Zublin (October 13, 2016). "The poet laureate of Reddit". Ozy. Retrieved August 1, 2018.
  27. Packham, Alfie (July 31, 2016). "Meet Shitty: the internet's favourite self-deprecating watercolourist". The Guardian. Retrieved August 1, 2018.
  28. 28.0 28.1 Kim Renfro (January 13, 2016). "From whom the troll trolls: A day in the life of a Reddit moderator". Tech Insider. Retrieved August 1, 2018.
  29. Morris, Kevin (October 5, 2012). "Meet the mods—the true stars of Reddit". The Daily Dot. Retrieved October 9, 2018.
  30. Marotti, Ally (April 23, 2018). "Reddit to open Chicago office as part of advertising push". Chicago Tribune. Retrieved June 25, 2018.
  31. "New subreddits by date (How Reddit grew over time)". Retrieved August 1, 2018.